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Acne Studios’ Founder’s Son In New Campaign

Frasse Johansson becomes the main model in a new Acne Studios campaign. There would be nothing odd about that if a boy isn’t eleven years old and the founder of company, Johnny Johansson’s son. Frasse poses wearing women’s clothes and heels. As accessories they chose lavish jewellery and bags. What is Frasse Johanson’s view of a new campaign? He sais – “I’ve seen this new generation’s attitude to fashion where the cut, the shape and the character of the garment is the crucial thing, rather then seeking approval from society or to follow set norms”.

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