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Logomania — trash, or luxury?


Logomania was the most popular in 80’s, 90’s and early 00’s. The brands such as Chanel, Saint Laurent, Louis Vuitton, Versace or Gucci  from the beginnings put their logos on their projects, which becomes a synonim of a luxury. Then owning glasses, earrings or a bag with a huge symbol LV or YSL, which you can stick out a mile, was considered to be cheap and trashy. Well, maybe still it is. For sure, you remember 90’s Calvin Klein’s and Tommy Hilfiger’s underwear campaigns. Classic panties and tops with a designers’ names-printed tape have their big come back. The brands like Nike, Adidas, Fila or Supreme have built their image thanks to logos, which became recognizable and permeated to the popculture. The real father of logomania is Jeremy Scott, who gave Moschino the second life, say nothing of Adidas Originals. Scott is a master of using logos and catchy slogans on his projects. McDonalds, Snickers, Barbie are only few of them, which he converted and used in his collections. Fashion should be fun and you shouldn’t treat it too obviously. Brian Lichtenberg shown fashion a middle finger and created a line of T-shirts with different fashion houses’ logos variations: “Ballinciaga”, “Giraunchy” and “Brawlmain”. He also converted a famous Versace Medusa and Supreme logo and he located on the red rectangle “Pizza” writing.

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